Online advertising is one of the key promotional tactics used in China and the next step is to sell the products online. There are more than 30 B2B online market places in China, promoting the products made by China. They make connection between the worldwide demands to China local online sellers. One of the successful sites is alibaba.com, which is planning to capture Hong Kong stock market. Another popular online shopping site which sells China based products is www.one-stop-china.com.

Most of the China sellers make only a static website and process the products which are ordered by emails. However, the part of the visionary sellers starts to process the sell by online, which has got the success with the help of search engines especially from the developed countries where the online buyers make payment through Paypal. Nowadays, in the developed and underdeveloped countries, where internet is the cheap source of communication, is not worth yet to organize any big exhibition. The local people also use search engine to look for the supplier. Generally the Americans and Europeans have dynamic online shopping sites, which get benefit from such wholesale-scale business.

American and European website owners take few years to shift most of their websites from static to dynamic online shop. Now, China has also started to follow this and it been taking the similar time to shift to a dynamic online store. For individual business, people of Mainland China and Hong Kong have also join the international auction for fulfilling the worldwide demand of consumer products.